TORIC COLLECTION: THE NEW STANDARDS IN SARTORIAL ELEGANCE
Parmigiani Fleurier redefines contemporary sophistication with the debut of its groundbreaking TORIC collection—a flawless fusion of understated luxury and avant-garde design. This collection epitomizes the brand’s commitment to masculine refinement, blending timeless artisanship with a modern interpretation of sartorial elegance—effortless yet profoundly sophisticated.
We tapped into the insights of four luminary voices in the watch industry to glean their perspectives on the evolution of masculine elegance. Here’s what they had to reveal.
THE WORDS OF CONNOISSEURS
TOM CHAMBERLIN, EIC OF THE RAKE, ENGLAND
“The development of the dressy watch sometimes feels like having an endangered species at a zoo. There is an understandable reason to protect it, but its potential is stunted. The release of the Parmigiani Toric feels like the gates have been opened and the noble beast returned to the wild. A true adherence to the codes of what dress watches are but a dynamic and craft-led approach to innovating the rubric.”
WEI KOH, FOUNDER & EIC REVOLUTION, THE RAKE
“The new Toric captures the spirit of a modern sartorial ethos— one that effortlessly transitions from boardroom to bar, slipping beneath a shirt cuff as naturally as it complements a well-worn tee. It is a seamless extension of the wearer, attuned to the rhythm of contemporary life.
The old markers of power—stiff suits, starched collars—no longer hold the same sway. Today, the tech titans have redefined the uniform of influence with Brunello Cuccinelli tees and Loro Piana loafers. Even the stalwarts of finance, once paragons of formality, have embraced the puffer vest, a garment traditionally a symbol of blue-collar work, as the new symbol of success. This shift in men’s style, this liberation from rigid dress codes, is what the new Toric embodies. It’s a timepiece that resonates with the evolving language of luxury, where sophistication meets the freedom of personal expression.
A dress watch, by tradition, is a partner to formal attire, a symbol of restrained elegance worn with the sharpest suits. But the codes of sartorial rigor have loosened over time, allowing for more comfort and personal expression. Silhouettes have evolved to become more natural, effortless and relaxed even among the staunchest devotees of the art of tailoring. But despite this evolution, the concept of a dress watch has remained largely static—until now. The Toric represents a shift away from this outmoded definition of a dress watch. It still has a strong, masculine presence, still extremely refined, but it injects a particular kind of dynamism and flair through its case design, carefully considered dial furniture and the most seductive, painterly colours. At the same time, its clean, minimalist design allows the quality of execution and materials to speak for themselves.”
BEN GU, EIC OF THE RAKE CHINA
“In Chinese and Eastern history and culture, the concept of masculine elegance is typically implicit and reserved rather than overt. Elegance in Chinese culture is more about intellectual depth than external appearances. It is fundamentally a high virtue. Toric embodies this ideal, reminiscent of ancient Chinese gentlemen who pursued both physical robustness and refined moral standards. To me, Toric exudes a strong, gentle, and wise masculine power, complemented by intellectual and virtuous elegance.
In recent decades, China’s economy and general societal wealth have rapidly grown. However, balance and harmony remain paramount values.
Owners and prospective owners of Parmigiani watches belong to a discerning group who appreciate the profound power and elegance of life. This trend is increasingly evident now and will continue into the future. It is expressed through a lifestyle that is rich, deep, and ahead of its time.
In Chinese culture, whether through literature, art, or objects, people express their dreams, tastes, and preferences. This sentiment resonates globally. Wearing a Toric watch is a testament to an ideal character rooted in culture and looking toward the future.”
FRANÇOIS-JEAN DAEHN, EDITOR OF MONSIEUR FRANCE
“In the world of luxury, a trend is increasingly emerging: that of discretion and subtle self-affirmation. A watchmaking creation that perfectly embodies this Quiet Luxury is the new Toric Petite Seconde from Parmigiani Fleurier.
This watch modernizes the concept of the city watch: delicately crenellated bezel, discreet indices, celadon gray powder-coated dial harmonizing with matte beige nubuck crocodile straps. With an ideal opening of 40.6 mm, it knows how to remain discreet under the shirt cuff while displaying its presence when one wants to know the time.
In its platinum version, the concept reaches its peak; the uninitiated might think it is steel, but only the connoisseur will know they are wearing a high-end watch equipped with a manually wound manufacture caliber in rose gold.
A caliber that can be admired alone through the sapphire back. For those who do not need to display a trophy to know who they are.”
