Privacy Policy

Last updated: October 1st, 2026

Parmigiani Fleurier Distribution Americas LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard personal data when you visit our website, create and use an account, participate in our services, contact us, or otherwise interact with us (collectively, the "Services"), and it describes your rights and choices regarding your personal data.

We help make Parmigiani Fleurier timepieces available to consumers in the United States through a network of authorized retail partners ("Retailers"). Additionally, we provide the Services described in this Privacy Policy to consumers.

If you are a California resident, please also review the California Privacy Notice at the end of this Privacy Policy, which supplements the information below and describes rights and disclosures specific to California law.

Scope of This Privacy Policy

This Privacy Policy applies to personal data we collect through the Services and in connection with our consumer-facing programs. It does not apply to:

• The information practices of our Retailers or any other third party, which are governed by their own privacy policies; or
• Information you provide directly to a Retailer in the course of purchasing a timepiece or otherwise dealing with the Retailer.

"Personal data" means information that identifies, relates to, describes, or is reasonably capable of being associated with you as an individual.

The Personal Data We Collect

Depending on how you interact with the Services, we may collect the following categories of personal data:

• Identity data: gender, language preference, first name, last name, and date of birth.
• Contact data: email address, telephone number, and postal address (street number, street name, postal code, city, and country of residence).
• Account data: your password (which we store in encrypted form).
• Marketing data: your marketing-communication preferences, including your opt-in choices for email, SMS/text message, telephone, postal mail, and personalized social-media messages.
• Location data: if you use our Drive to Store service, the location information you choose to share so that we can connect you with a nearby participating Retailer.
• Usage and device data: information collected automatically when you use our website, such as IP address, device and browser type, operating system, and information collected through cookies and similar technologies (see "Cookies and Similar Technologies" below).

You may choose not to provide certain personal data, but some features of the Services (for example, creating a My PF account or scheduling an appointment through Drive to Store) may not be available to you as a result.

How We Collect Personal Data and Our Programs

We may collect personal data in the following ways:

• My PF account. When you create a My PF account, you provide identity, contact, account, preference, and marketing data.
• Drive to Store. When you use Drive to Store, you share your location data, name, email address, and telephone number.
• Contact form. When you submit our contact form, you provide your name, email address, telephone number, and the subject, region, and message associated with your inquiry.
• Newsletter subscription. When you subscribe to our newsletter, you provide your email address.
• Event invitations. When you sign up to receive event invitations, you provide your name, email address, telephone number, and address.
• Automatically, through the Services. As you navigate and interact with our website, we may use cookies and similar technologies to collect usage and device data (see "Cookies and Similar Technologies").
• From third parties. We may receive personal data about you from our Retailers, from our affiliates, and from service providers that perform functions on our behalf.

How We Use Personal Data

We use the personal data we collect for the following purposes:

• To provide, operate, and maintain the Services, including creating and administering your My PF account and authenticating you.
• To register your timepiece and administer the associated two-year warranty extension.
• To connect you, through Drive to Store, with a participating Retailer near you and to facilitate scheduling an appointment.
• To respond to your inquiries submitted through our contact form.
• To send you transactional communications, such as account, warranty, appointment, and service-related messages.
• To send you marketing communications, newsletters, and invitations to events, in accordance with your marketing preferences and applicable law.
• To communicate with you individually and to provide personalized communications.
• To conduct targeted and direct marketing, in accordance with your preferences and applicable law.
• For internal reporting, analytics, and analysis to understand and improve the Services and our business.
• To comply with our legal obligations, enforce our terms, and protect our rights, the rights of our customers, and the rights of others, including for security and fraud-prevention purposes.
• For any other purpose we describe to you at the time of collection or for which you provide your consent.

How We Disclose Personal Data

We may disclose your personal data as follows:

• To Retailers. We share personal data with our participating Retailers as needed to connect you with a Retailer, including through Drive to Store. We share this information with the relevant participating Retailer so that the Retailer can offer you the opportunity to schedule an appointment.
• To our affiliates. We may share personal data with affiliates within our corporate group.
• To service providers. We share personal data with third-party service providers that perform functions on our behalf, such as website hosting and management, customer-relationship management (CRM), email and marketing-platform services (for example, Mailchimp and Klaviyo), cloud hosting and storage (Amazon Web Services), analytics, and similar services, as well as their subcontractors. We require these service providers by contract to protect personal data and to use it only to perform services for us.
• For legal and safety reasons. We may disclose personal data to comply with a court order, law, legal process, or governmental or regulatory request; to enforce our terms and other agreements; and where we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.
• In a business transfer. We may disclose personal data to a buyer or successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company's assets.
• With your consent or otherwise at your direction.

We may also disclose aggregated or deidentified information that does not identify you.

We do not sell your personal data for money, and we do not "share" your personal data for cross-context behavioral advertising as those terms are defined under applicable US state privacy laws. If this practice changes, we will update this Privacy Policy and provide any opt-out rights required by law.

Cookies and Similar Technologies

We use cookies, web beacons/pixels, and similar technologies to operate our website, remember your preferences, analyze usage, and improve the Services.

• Cookies. A cookie is a small file placed on your device. You can set your browser to refuse some or all cookies or to alert you when cookies are being sent. If you disable cookies, some features of the Services may not function properly.
• Web beacons and pixels. Some parts of the Services and our emails may contain small electronic files that allow us to count users and compile usage statistics.
• Do Not Track and Global Privacy Control. Because there is not a common industry understanding of how to interpret browser "Do Not Track" signals, our website may not respond to all Do Not Track signals. Where required by law, we will treat a recognized opt-out preference signal, such as the Global Privacy Control (GPC), as a valid request to opt out for the applicable browser or device.

How Long We Keep Personal Data

We keep each category of personal data for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the purposes for which we process it, our legal and business obligations, and applicable statutes of limitation. When personal data is no longer needed, we delete, destroy, or deidentify it.

How We Protect Personal Data

We use commercially reasonable administrative, physical, and technical safeguards designed to protect personal data from accidental loss and from unauthorized access, use, alteration, and disclosure. We store your account password in encrypted form. No website, system, or method of transmission or storage is completely secure, however, and we cannot guarantee the absolute security of your personal data.

The security of your personal data also depends on you. You are responsible for keeping your My PF account credentials confidential and for choosing a strong, unique password. Please notify us promptly if you believe your account has been compromised.

International Data Transfers

We are a US company, but the personal data we collect is hosted in Zurich, Switzerland, on a cloud database (Amazon Web Services) that we own and control, and it may be accessed by our Swiss parent company and affiliates. As a result, your personal data is transferred to, stored in, and processed in Switzerland and may be accessed from other countries where we or our service providers operate. Switzerland maintains data-protection laws that provide protections for personal data. When we transfer personal data across borders, we take steps designed to ensure it receives an adequate level of protection and is handled in accordance with this Privacy Policy and applicable law.

Children's Privacy

The Services are intended for adults and are not directed to children. We do not knowingly collect personal data from children under the age of 18. If we learn that we have collected personal data from a child under 18 without appropriate consent, we will take steps to delete that information. If you believe a child has provided us with personal data, please contact us using the details below.

Your US State Privacy Rights

Depending on your state of residence, you may have some or all of the following rights regarding your personal data, subject to exceptions under applicable law:

• Right to know / access. To confirm whether we process your personal data and to access the personal data we hold about you.
• Right to data portability. To obtain a copy of certain personal data in a portable format, where feasible.
• Right to correct. To request that we correct inaccurate personal data.
• Right to delete. To request that we delete personal data we have collected from you.
• Right to opt out. To opt out of the sale of your personal data, the processing of your personal data for targeted advertising or "sharing" for cross-context behavioral advertising, and certain profiling. As noted above, we do not sell or share personal data for these purposes.
• Right to limit sensitive personal data. To limit our use or disclosure of certain sensitive personal data (which, for our Services, may include precise geolocation collected through Drive to Store) to what is necessary to provide the Services you request.
• Right to appeal. In states that provide it, if we decline to act on your request, to appeal that decision. We will describe how to appeal in our response to your request.
• Right to non-discrimination / non-retaliation. To not receive discriminatory or retaliatory treatment for exercising your privacy rights.

The exact scope of these rights varies by state, and certain exceptions apply. Some states also require opt-in consent before we process sensitive personal data, including precise geolocation; where that applies, we will obtain your consent before collecting such data through Drive to Store.

How to exercise your rights. To exercise any of these rights, please email privacy@parmigiani.ch. We will verify your request before responding, and we may need to request additional information to confirm your identity. You may use an authorized agent to submit a request on your behalf where permitted by law; we may require the agent to provide proof of authorization and may require you to verify your own identity.

Where required by law, we will honor a recognized opt-out preference signal, such as the Global Privacy Control (GPC).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this Privacy Policy and post the updated Privacy Policy on our website. Where required by law, we will provide additional notice of material changes. We encourage you to review this Privacy Policy periodically.

How to Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at:

Parmigiani Fleurier Distribution Americas LLC
2655 S Le Jeune Rd, PH1G
Coral Gables, Florida 33134
Email: privacy@parmigiani.ch
Telephone: +1.305.260.7770

California Privacy Notice

Last updated: October 1st, 2026

This California Privacy Notice supplements the Privacy Policy above and applies solely to consumers who reside in California, as required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the "CCPA"). Terms defined in the CCPA have the same meaning when used in this notice. This notice does not apply to personal information exempt from the CCPA.

Categories of Personal Information We Collect

In the preceding 12 months, we have collected the following categories of personal information (as defined by the CCPA) about California consumers:

• Identifiers — such as name, email address, telephone number, postal address, and account information.
• Personal information categories listed in the California Customer Records law — such as name, telephone number, and address (some of which overlaps with Identifiers).
• Characteristics of protected classifications under California or federal law — such as gender, and age/date of birth.
• Commercial information — such as timepiece registration and warranty records, event participation, and collectors' club membership.
• Internet or other electronic network activity information — such as browsing and usage information collected through cookies and similar technologies.
• Geolocation data — location data you share through Drive to Store.
• Inferences — drawn from the above to reflect your preferences (for example, marketing and product preferences).
• Sensitive personal information — precise geolocation, to the extent the location data collected through Drive to Store is precise geolocation. See "Sensitive Personal Information" below.

We do not intend to collect Social Security numbers, driver's license numbers, financial-account log-in credentials, biometric information, health information, or the contents of your communications through the Services.

Sensitive Personal Information

To the extent the location data collected through Drive to Store constitutes precise geolocation, it is "sensitive personal information" under the CCPA. We use this information only to connect you with a participating Retailer and to facilitate scheduling an appointment — purposes for which the CCPA does not require us to offer a right to limit. We do not use or disclose sensitive personal information to infer characteristics about you or for any purpose that would trigger the right to limit under the CCPA. We do not sell or share sensitive personal information.

Sources of Personal Information

We collect personal information from the following categories of sources:

• Directly from you (for example, when you create a My PF account, use Drive to Store, submit the contact form, subscribe to our newsletter, or sign up for events).
• Automatically from your device and browser through cookies and similar technologies.
• From our Retailers, affiliates, and service providers.

Business or Commercial Purposes for Collecting Personal Information

We collect and use personal information for the business and commercial purposes described in "How We Use Personal Data" above, including to provide the Services and the My PF and Drive to Store programs; to register timepieces and administer warranty extensions; to send transactional and marketing communications, newsletters, and event invitations consistent with your preferences; to communicate with you individually; to conduct targeted and direct marketing; for internal reporting and analysis; for security and fraud prevention; and to comply with law.

Disclosures of Personal Information

In the preceding 12 months, we have disclosed the following categories of personal information for a business purpose to the categories of recipients indicated:

Category of personal information disclosed	Categories of recipients
Identifiers	Retailers; affiliates; service providers (CRM, email/marketing platforms, cloud hosting, website management) and their subcontractors
California Customer Records information	Retailers; affiliates; service providers and their subcontractors
Characteristics of protected classifications	Affiliates; service providers and their subcontractors
Commercial information	Affiliates; service providers and their subcontractors
Internet or other electronic network activity	Service providers and their subcontractors
Geolocation data (Drive to Store)	The participating Retailer you select (for appointment scheduling only); service providers
Inferences	Affiliates; service providers and their subcontractors
Sensitive personal information (precise geolocation)	The participating Retailer you select (for appointment scheduling only); service providers

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising. We have no actual knowledge that we sell or share the personal information of consumers under 16 years of age.

Retention

We retain each category of personal information for the period described in "How Long We Keep Personal Data" above — that is, for as long as reasonably necessary to fulfill the purposes for which it was collected, unless a longer period is required or permitted by law.

Your California Privacy Rights

As a California consumer, you have the right to:

• Know / access the specific pieces and categories of personal information we have collected about you, the categories of sources, the business or commercial purposes for collecting it, and the categories of third parties to whom we disclose it.
• Delete personal information we have collected from you, subject to certain exceptions.
• Correct inaccurate personal information we maintain about you.
• Opt out of the sale or sharing of your personal information. We do not sell or share personal information, so no opt-out is necessary; we honor the Global Privacy Control (GPC) as an opt-out preference signal where applicable.
• Limit the use of sensitive personal information. Because we use sensitive personal information only for purposes the CCPA permits without a right to limit, this right does not currently apply; if our practices change, we will provide the required notice and mechanism.
• Non-retaliation. You have the right not to receive discriminatory or retaliatory treatment for exercising your CCPA rights.

How to Exercise Your California Rights

To submit a request to know, delete, or correct, please email privacy@parmigiani.ch.

We will verify your identity before responding, using the information associated with your My PF account or other information reasonably necessary to confirm your identity. You may designate an authorized agent to make a request on your behalf. We may require the authorized agent to provide proof that you gave them signed permission to submit the request, and we may require you to verify your own identity directly with us or confirm that you provided the agent permission.

Shine the Light

California's "Shine the Light" law permits California residents to request certain information about a business's disclosure of personal information to third parties for the third parties' own direct-marketing purposes. We do not disclose personal information to third parties for their own direct-marketing purposes. If this changes, you may make a Shine the Light request by contacting us at privacy@parmigiani.ch

Contact for California Consumers

For questions about this California Privacy Notice or to exercise your rights, contact us at privacy@parmigiani.ch or at 2655 S Le Jeune Rd, PH1G – Coral Gables, FL 33134.