Initiated in 2004, the partnership between Parmigiani Fleurier and Bugatti was born from a set of values shared by the two companies: independence, exclusive creations and an unconditional pursuit of excellence. Parmigiani Fleurier's Bugatti collection is characterised by exceptional timepieces whose design extends way beyond a simple logo stamped on the dial: these are watches that embody the aesthetic traits of a racing car.
The Bugatti watch creations demonstrate the excellence of the Parmigiani Fleurier independent watchmaking centre, which is able to customise a watch's mechanics and aesthetics to endow it with prestige. As such, Artisans Boîtiers (the case middle manufacture) can produce watch lugs with a dorsal seam for the Bugatti Aérolithe, in tribute to the famous car of the same name. The Quadrance et Habillage manufacture customises each dial to make it an instantly recognisable reference to the supercar that inspired it.