Parmigiani Fleurier is using its BOUTIQUES PARMIGIANI FLEURIER to relay its watchmaking expertise across the world. These boutiques act as the brand's extension into other countries. They encompass the savoir-faire, refinement, and attention to detail which characterise the Fleurier headquarters, and the brand's five production sites in western Switzerland. The architecture of the BOUTIQUES PARMIGIANI FLEURIER is custom designed. Each acts as a showcase, reflecting all the distinctive elements of style and elegance at the heart of the Parmigiani Fleurier manufacture. The Boutique Parmigiani Fleurier is instantly recognisable by its signature features: simple, structured lines, harmonious proportions, refined materials. In an intimate setting carefully designed to reflect its host country, customers can admire Parmigiani Fleurier's latest luxury timepieces, from classic three-hand models to chronographs with tourbillon and minute repeater complications. The BOUTIQUES PARMIGIANI FLEURIER are also approved customer service centres, able to offer assistance and support for the brand in the various host countries.
The latest Boutique Parmigiani Fleurier opened its doors in the heart of the Palais-Royal, France's cultural and historical hub, in 2015. It is designed as a study, rather than a traditional store, and as such reflects the artisan spirit of Parmigiani Fleurier. Expert marquetry alternates with wood work in a palette of grey and bronze, lending the boutique a sophisticated and timeless air.
In June 2018, Parmigiani Fleurier opens its new Boutique in the heart of Shanghai, on the prestigious Nanjing Road – the city's main pedestrian street, and one of the most popular shopping districts in the world.
The new Parmigiani Fleurier Boutique, set over 57 square metres, features all the hallmarks of the brand's identity, in terms of the high-quality materials selected, and the warm, intimate atmosphere. Bronze and pin oak furnishings contrast beautifully with the slate floor. The main wall is decorated with photograph frames which showcase the features of the brand's four flagship families of watch: the Kalpa and its tonneau shape; the Tonda, round and timeless; the Toric, a classic; the Bugatti collection, for every extreme. The new Parmigiani Fleurier Boutique in Shanghai places the client at the very heart of its design, with comfortable surroundings and special attention paid to the lighting of the spaces for discovering the watches.
Parmigiani Fleurier Boutique
No.1065, Nanjing West Road Jing’an District 2000041 Shanghai China