Parmigiani Fleurier is using its BOUTIQUES PARMIGIANI FLEURIER to relay its watchmaking expertise across the world. These boutiques act as the brand's extension into other countries. They encompass the savoir-faire, refinement, and attention to detail which characterise the Fleurier headquarters, and the brand's five production sites in western Switzerland. The architecture of the BOUTIQUES PARMIGIANI FLEURIER is custom designed. Each acts as a showcase, reflecting all the distinctive elements of style and elegance at the heart of the Parmigiani Fleurier manufacture. The Boutique Parmigiani Fleurier is instantly recognisable by its signature features: simple, structured lines, harmonious proportions, refined materials. In an intimate setting carefully designed to reflect its host country, customers can admire Parmigiani Fleurier's latest luxury timepieces, from classic three-hand models to chronographs with tourbillon and minute repeater complications. The BOUTIQUES PARMIGIANI FLEURIER are also approved customer service centres, able to offer assistance and support for the brand in the various host countries.
Architecture & Design : Thierry Conquet, CA&CO Paris
In 2012, the Boutique Parmigiani Fleurier opened its doors in the heart of London, set in the picturesque area of Mayfair. This Boutique places the watchmaker at its very heart, like the conductor of an orchestra. He is surrounded by an oval bench, custom-built to provide him with access to his numerous tools. A complete collection of Parmigiani Fleurier watches for men and women is arranged around him, in the numerous display cases built into the bench.
Parmigiani Fleurier opened its US Boutique in 2015, in Miami's buzzing "Design District", a hub of creativity, shopping and entertainment. Parmigiani Fleurier blended the brand's signature codes of luxury and elegance with the spirit of innovation that prevails in the Design District, ensuring the Boutique Parmigiani Fleurier sits perfectly in its surroundings.
The latest Boutique Parmigiani Fleurier opened its doors in the heart of the Palais-Royal, France's cultural and historical hub, in 2015. It is designed as a study, rather than a traditional store, and as such reflects the artisan spirit of Parmigiani Fleurier. Expert marquetry alternates with wood work in a palette of grey and bronze, lending the boutique a sophisticated and timeless air.
